Soy Sushi Restaurant in the Caribbean
Sandals Resorts International (SRI) is one of the most well-known and award-winning hospitality companies in the world and is a leader of Caribbean vacation experiences. Having worked with Sandals for over ten years, they approached us to assist them in creating unique brands for each of their food and beverage areas, including Soy Sushi. With 24 resorts servicing different demographics and income brackets, their aim was to create flexible brands that could be tailored to complement each resort and their guests.
We had multiple meetings in Sandal’s Miami head office as well as within each of the Caribbean resorts. This enabled us to gain an in depth understanding and knowledge not only from the Sandal’s Directors leading this change but from the Resort General Managers. From these discussions, we were able to combine the vision of the future brands with the practicality of implementing them.
Soy Sushi Bar
To achieve an authentic Oriental décor, stone statues, pendant lighting, and mahogany furniture are key features of the Soy Sushi Bar design. This is an open plan space where customers can interact with their chefs while they create their meals. More intimate sections were created through the creation of hand-crafted screens and private booths.
We created four other brands for SRI, each with its own unique design and service offering. These were:
- Butch’s Chophouse – a steakhouse
- Cucina Romana – an Italian restaurant
- Kimono’s Oriental Cuisine – a Teppanyaki restaurant
- The Cricketers – an English themed pub
Designs for each of these brands were drawn up in our Dublin office. Every element of the design was sourced and created in our Irish manufacturing facilities. Once each design was created, we shipped them to the Caribbean. There, our team of expert fitters turn the vision into a reality and we have rolled these brands out across two resorts. The plan is to extend this further in the near future. See the full Sandals Resort portfolio page here